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Home > EMPOWER Press/Media > SEMA Show Keynote

Afterburner, Inc. Fighter Pilot Speaker to Deliver Flawless Execution℠ Keynote Presentation at 2011 SEMA Show

Keynote Speaker to Address Audience at the Repair Driver Education (RDE) Event on Thursday, Nov. 3, 2011

Atlanta, GA - July 6, 2011 - Afterburner, Inc., the Atlanta-based consulting, corporate team building and training firm, and the global authority on the Flawless Execution℠ model will feature fighter pilot speaker Patrick "Lips" Houlahan as the keynote speaker at the 2011 SEMA Show in Las Vegas Thursday, Nov. 3rd, 2011 at 5:30 p.m. The SEMA Show is the world's premier automotive specialty products trade event, and will be held Nov. 1 through Nov. 4 at the Las Vegas Convention Center.

"Lips," a keynote speaker with Afterburner and recipient of San Diego MPI's 2006 Speaker of the Year award, will deliver the multimedia speech as part of the four-day Society of Collision Repair Specialists' (SCRS) Repair Driver Education (RDE) curriculum, aligned toward the continuing education of collision repair specialists. "Lips" is a fighter pilot speaker with Afterburner who utilizes his military experience as a U.S.M.C. F/A-18 Hornet instructor, as well as his business experience as a consultant at Afterburner to relate the strategic lessons within Flawless Execution℠ to a commercial, business-oriented process.

"Lips" will present Afterburner's Flawless Execution℠ model to RDE attendees to educate them about implementing the zero-tolerance-for-error program to achieve goals and mitigate hazards in order to succeed in a fast-paced, high-risk, rapidly changing business environment. As the keynote speaker for this event, the fighter pilot speaker will fully integrate how the model's continuous improvement process of Plan, Brief, Execute and Debrief, can assist collision repair specialists in overcoming variables in order to excel and advance their small business.

"We are excited to partner with SEMA in this year's event, and are particularly pleased to have our fighter pilot speaker present to leverage the Flawless Execution℠ process in order to reinforce the RDE curriculum supporting small businesses," said James "Murph" Murphy, CEO and founder of Afterburner Inc. "Flawless Execution℠ is all about anticipating challenges and developing a plan to succeed, and we look forward to imparting this knowledge to small business owners and specialists."

To learn more about Afterburner's SEMA Show keynote speech or to learn more about registering for this industry-only event, visit the SEMA Show's website at To discover how Afterburner's keynote speakers can improve your business strategy and professional development, visit or call 404-935-3500.

About Afterburner

Afterburner is a group of elite military professionals and fighter pilots who train leaders to use Flawless Execution tools and techniques. Staying alive and prospering in today's hostile business environment is a necessary skill as leaders adjust to the 'new normal.' With a proven track record of success, Afterburner is skilled in creating ROI in companies around the world. Producing some of the highest quality impact keynotes and corporate team building programs available, Afterburner has helped over 26% of the Fortune 500 companies stay focused with its innovative Flawless Execution principles. For more information on empowering Flawless Execution within your organization, visit


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