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Home > EMPOWER Press/Media > SITE Rapid Planning Workshop

Afterburner, Inc. Delivers Interactive Rapid Planning Workshop to Site Southeast Leaders and Executives

Fighter Pilot Consultants Direct "Rethink Your Menu for Success" Workshop at the W Atlanta Hotel - Downtown

Atlanta, GA - August 9, 2011 - Afterburner, Inc., a leading corporate team building, training and consulting firm based in Atlanta, GA, and the global authority on the Flawless Execution℠ model, delivered an abbreviated version of its signature team building event to the Society for Incentive Travel Executives Southeast leaders and executives on May 20, 2011 at the W hotel in downtown Atlanta. The event, entitled "Rethink Your Menu for Success," was presented during Site Southeast's "Ingredients for Success" conference. The team building event was facilitated in the form of a Rapid Planning Workshop, designed to convey the core aspects of the Flawless Execution℠ model in a compressed, timely format.

Planning workshop participant Site Southeast is a leading organization comprised of experienced industry professionals that further the effectiveness and motivational power of incentive travel. "Rethink Your Menu for Success" drew record attendance from the organization's members, including Carol Owens, president elect of Site Southeast.

"Flawless Execution℠, indeed," said Owens. "From the moment Jim 'Murph' Murphy and his fighter pilot consultants opened their Rapid Planning Workshop at our recent conference, they had the audience energized and excited to be in the room. The vitality that this team building event brought to our conference can be measured by the fact that 100 percent of the attendees followed 'Murph' back to the Afterburner offices for a tour of the facilities and unique team building - creating a very fired-up squadron of hospitality industry professionals."

Jim "Murph" Murphy, CEO and founder of Afterburner, Inc., directed the 90-minute planning workshop designed to show attendees that the Flawless Execution℠ model of Plan, Brief, Execute and Debrief is capable of integrating organizational change in as little as ten minutes. "Murph" has a unique and powerful mix of leadership skills in both the military and business worlds. He was a pilot in the U.S. Air Force and the Georgia Air National Guard, and he has flown missions to Central America, Asia, Central Europe and the Middle East.

"The Flawless Execution℠ continuous cycle of planning, briefing, executing and debriefing is applicable to any given situation," said Jim "Murph" Murphy. "A Rapid Planning Workshop is developed to utilize these skills in a timely manner, resulting in a swift increase of critical leadership skills in challenging environments. Positive change must be prompt, and we were able to see Site Southeast's team empower themselves with knowledge and energy that they can draw from on a continual daily basis."

To learn more about Afterburner's Flawless Execution℠ model, or to learn more about scheduling team building events with our experienced fighter pilot consultants to improve your organizational strategy and professional development, visit or call 404-835-3500.

About Afterburner Empower

Afterburner, a group of elite military professionals and military fighter pilots, helps companies stay alive and prosper in today's hostile business environment with its Flawless Execution tools and techniques. Part of this model includes the Empower solution, which highlights keynote speeches and the legendary "Afterburner Day" team-building experience. The Afterburner team trains over 100 of the Fortune 500 companies to do what makes a company and its people successful - execute a winning plan. Afterburner helps companies achieve this through a depth of Fighter Pilot and civilian expertise focused on making Flawless Execution work in any environment. To learn more about the Empower program, please visit

About Site Southeast

Site Southeast provides enhanced understanding, education and best practices to further the effectiveness and motivational power of incentive travel. As a group of experienced industry professionals, Site Southeast provides the latest tools and opportunities to the region's corporate, travel and hospital professionals. The organization oversees members in Alabama, Georgia, Louisiana, Mississippi, North and South Carolina and Tennessee, with goals to build better business practices for members and to provide access to education and networking opportunities for incentive professionals. Site Southeast aims to promote the value of performance improvement strategies and provides a forum throughout the region to exchange ideas and information. For more information on Site Southeast, please visit


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