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Home > EMPOWER Press/Media > 2011 Kraft Foods Conference

Afterburner Inc. Fighter Pilot Speaker Delivers "A Fighter Pilot's Secret to Success" Keynote Presentation at 2011 Kraft Foods Conference

Keynote Speaker Addressed Global Snacks Company at Mandalay Bay Hotel and Casino Conference

Atlanta, GA - August 2, 2011 - Afterburner, Inc., a global management training company based in Atlanta, Ga., and the authority on the Flawless Execution℠ model, featured fighter pilot James "Murph" Murphy in a keynote presentation at the 2011 Kraft Foods Sales and Customer Logistics Conference on May 5, 2011 at the Mandalay Bay Hotel and Casino in Las Vegas, Nev. The conference lasted several days and featured the fighter pilot speaker's team building address entitled, "Plan, Brief, Execute, Debrief, Equals Win: A Fighter Pilot's Secret to Success."

"Murph," the CEO and founder of Afterburner, delivered the keynote presentation that focused on the components of the Flawless Execution℠ model. "Murph" was a fighter pilot in the U.S. Air Force and the Georgia Air National Guard, and has flown missions to Asia, Central America, Central Europe and the Middle East.

Around 1,300 Kraft Foods leaders and executives attended the presentation to learn how to utilize the continuous improvement process of Plan, Brief, Execute and Debrief to effectively accelerate performance in a consumer goods organization. During the keynote presentation, "Murph," accompanied by wingman and fellow fighter pilot speaker Charles "Chaz" Campbell, demonstrated how the Krafts Foods team can successfully incorporate the zero-tolerance-for-error tools required to strategically and tactically succeed in today's fast-paced and high-risk business environment.

"Afterburner continues to find success in supporting consumer goods organizations' logistics and sales divisions," said James "Murph" Murphy. "We were particularly excited to partner with Kraft Foods to reinforce the processes of the Flawless Execution℠ model with a management team that has extensive food industry experience and managerial depth. Flawless Execution℠ is all about the ideals of strategic planning and leadership to improve day-to-day operations and organizational communication."

To learn more about Afterburner's keynote presentation services or to discover how Afterburner's keynote speakers can improve your business strategy and professional development, visit or call .

About Afterburner

Afterburner is a group of elite military professionals and military fighter pilots who train leaders to use Flawless Execution℠ tools and techniques. Staying alive and prospering in today's hostile business environment is a necessary skill as leaders adjust to the 'new normal.' With a proven track record of success, Afterburner is skilled in creating ROI in companies around the world. Producing some of the highest quality impact keynotes and corporate team building programs available, Afterburner has helped over 26% of the Fortune 500 companies stay focused on its innovative Flawless Execution℠ principles. For more information on empowering Flawless Execution within your organization, please visit

About Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Twelve of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident and Tang -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit


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