Schedule Your Mission Now!

I'd Like to Learn More About:

We will not share any of this information with anyone, ever.
Read our Privacy Policy

Mission Brief Monthly Newsletter Sign up to receive tips, tools, and techniques from our expert consultants delivered straight to your inbox each month. more Client Testimonials Check out what some of our clients
are saying about Afterburner more
Black Ops Learn more about our latest
program, Black Ops more

Home > EMPOWER Press/Media > Serena Sales Executives Ready to Exceed 2013 Quotas Following Afterburner's Black Ops Training

Serena Sales Executives Ready to Exceed 2013 Quotas Following Afterburner's Black Ops Training

Commander Mark McGinnis led the group of 300 through the Flawless Execution® model with harrowing first-hand accounts and dynamic videos during the Las Vegas conference

Atlanta, Feb. 15, 2013 — highly skilled Navy SEAL, Commander Mark McGinnis with the leadership development firm, Afterburner, trained a group of the software company's sales leaders on the firm's Flawless Execution® model during a powerful keynote. As a celebrated Navy SEAL who has completed numerous deployments during his service, Commander McGinnis' expertise on the strategic model helped to relay the applicability of the management style across many industries. The group learned the model's interdependent parts that comprise the results-focused management strategy, an approach that aligns organizational and individual goals to create a company-wide path to increased efficiency and fewer errors.

The event kicked off Serena's 2013 sales program. The company specializes in Orchestrated IT, wherein the interdependent operations required in the creating and maintaining an application are simultaneously coordinated so as to allow for a seamless process. With an active customer base of more than 4,000, the number of Serena's global users surpasses one million in 14 countries. As more companies find the benefit of application development, the need for services provided by companies like Serena is growing. The Flawless Execution® model equipped Serena leaders with the skills necessary to efficiently increase the quality of output while under deadlines and in high-pressure scenarios.

The Flawless Execution® model was designed to increase productivity and efficiency among all levels of staff by integrating tactical and strategic alignment company-wide. The model's various interdependent parts work conjunctively to comprise the continuous improvement process of Plan.Brief.Execute.Debrief®, a strategic framework designed to improve the results of daily tasks and long-term projects for an overall improved process throughout the corporation.

The nationally acclaimed model was founded by Afterburner, Inc. founder and CEO, Jim "Murph" Murphy. A former F-15 fighter pilot and Chief of Training for the Georgia Air National Guard, "Murph" married elite military processes with a communication-based management style, resulting in an innovative model that has been taught to over one million executives and employees of some of the country's most prominent corporations.

To learn more about Afterburner's innovative approach to professional development and strategy, visit or call (404)-835-3500.

About Afterburner

Afterburner, Inc., founded in 1996 by U.S. Air Force fighter pilot Jim "Murph" Murphy, trains organizations around the world in the simple, scalable improvement processes of Flawless Execution, which encompasses the Three E's-Empower, Equip, and Embed. With a client list that includes over 30% of the U.S. Fortune 500, Afterburner was among Inc. Magazine's "Inc. 500 List of America's Fastest Growing Companies" and has been featured in the Wall Street Journal, Business Week, Financial Times, Newsweek, and Meetings and Conventions Magazine. Afterburner has also appeared on CNN, CNBC, Fox News, and Bloomberg News. For information on Afterburner's Flawless Execution model, please visit

About Serena Software

Serena Software provides Orchestrated IT solutions to the Global 2000. Serena's core purpose is to advance the business value of IT. Our 4,000 active enterprise customers, encompassing one million users worldwide, have made Serena the largest independent ALM vendor and the only one that orchestrates DevOps, the processes that bring together application development and operations. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries.

back Back to Press/Media