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Home > EMPOWER Press/Media > Afterburner, Inc. Fighter Pilot Consultants Deliver Keynote Address at BrandSource National Convention

Afterburner, Inc. Fighter Pilot Consultants Deliver Keynote Address at BrandSource National Convention

More than 2,500 store owners and managers attended the nationally-acclaimed Flawless Execution© keynote and Rapid Planning Workshop in Las Vegas.

Atlanta, Aug. 28, 2012—Afterburner, Inc., an elite group of military professionals, facilitated a high-energy keynote and workshop that trained attendees on the continuous improvement process of Plan, Brief, Execute, and Debrief that is exclusive to the Flawless Execution© model.

A leading supplier of appliances, electronics, bedding, home furnishings, and floor coverings, BrandSource has nearly 4,500 locally-owned locations throughout the U.S. The Flawless Execution© training provided the store owners and managers the wherewithal to transform strategy into action and accelerate performance in the most efficient manner.

Former fighter pilot and founder of Afterburner, Inc., Jim “Murph” Murphy delivered his innovative strategic-process model with the help of fellow fighter pilot Julie “Jewels” Hudon. The pair used their military experience to relate the characteristics of a hostile enemy territory and a ruthless corporate environment, and the framework strategy needed to survive in both. A hands-on workshop allowed attendees to apply concepts of the model to specific scenarios, implementing all steps of the cycle to achieve ideal results.

The Flawless Execution© model is comprised of techniques used by American military professionals to perform at optimum levels under extreme duress, emphasizing the importance of debriefs to improve on execution failures. With specialized keynotes available for multiple industries, including healthcare, safety, and environmental, any corporation can achieve strategic and tactical alignment through the Flawless Execution© model.

To learn more about Afterburner’s innovative approach to professional development and strategy, visit or call (404)-835-3500.

About Afterburner

Afterburner, Inc., founded in 1996 by U.S. Air Force fighter pilot Jim “Murph” Murphy, trains organizations around the world in the simple, scalable improvement processes of Flawless Execution, which encompasses the Three E’s-Empower, Equip, and Embed. With a client list that includes over 30% of the U.S. Fortune 500, Afterburner was among Inc. Magazine’s “Inc. 500 List of America’s Fastest Growing Companies” and has been featured in the Wall Street Journal, Business Week, Financial Times, Newsweek, and Meetings and Conventions Magazine. Afterburner has also appeared on CNN, CNBC, Fox News, and Bloomberg News. For information on Afterburner’s Flawless Execution model, please visit

About BrandSource

Based in Anaheim, Calif. and founded in 1969, BrandSource is a 100 percent member-owned merchandising group with nearly 4,500 independent dealer members in North America and close to 3,000 "branded" stores in the U.S. BrandSource is North America's largest group by number of members and volume. BrandSource retailers are known for offering local consumers an unparalleled customer service experience, along with a "neighborhood expert" source when they're in the market for appliances, consumer electronics, flooring and home furnishings. Please visit for more information.


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